Strategická analýza konkurenčního okolí a vnitřního potenciálu podniku

Abstract

This thesis deals with the analysis of the market with coating compositions in the Czech republic, where the representation of brands is described and illustrated in detail. The next part deals with the competitiveness of the Akzonobel company with coating compositions in the market. In the final part there are described and defined critical factors that affect the Akzonobel company's strategy and also the recommendations of the strategic development of the company mentioned above.