Pivní turistika

Abstract

This bachelor´s work called The Beer Tourism is divided into two parts. First theoretical part is characterised by basic terms about beer tourism. Between these terms belongs subjects such as beer, beer and society and beer tourism. Next I was interested in describing of beer festivals and beer museums in the world. In the second practical part, I wrote especially about Czech Republic, Czech beer festivals and museums and also about beerpaths and cyklopaths, which are very popular these days. Between methods of the work belong collecting of informations, asking and comparing. In the end of my work, I was analyzing and matching popularity of Czech and outlandish beers. The results were about of how many people have visited breweries in Czech Republic in 2005-2009 and the results are summarized in a table and a graph, just for imagination. In the end, I advised some improvements to make beer tourism more prosperous. These recommendations were especially about better marketing strategy for breweries and about investments in a traffic and informative infrastructure, which is very important for tourism, because the tourism is very perspective area, in which many people see they´re future.