Podnikatelský plán pro založení autoservisu

Abstract

The bachelor thesis focuses on the preparation of a business plan for establishing a car repair service. The main aim of the thesis is to prepare a comprehensive business plan based on theoretical and methodological foundations and to assess whether the planned business is feasible under the given conditions. The theoretical part deals with basic concepts related to entrepreneurship, legal forms of business and the structure of a business plan. The methodological part describes the methods used in the practical part. The practical part focuses on the preparation of the business plan, analysis of the car repair service market, assessment of competition, marketing strategy, staffing and financial plan. The results of the thesis show that, under the specified conditions, the establishment of the car repair service is economically feasible and has potential for further development.