Zhodnocení konkurenceschopnosti vybraného podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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The present bachelor thesis deals with the issue of evaluation of the competitiveness of the chosen company. It presents the most commonly used evaluating methods. Subsequently are these methods used to evaluate the comapny Pekárna PINO s.r.o. The conclusion of the thesis contains a recommendation on how to incerase the competitiveness of the evaluated company.
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competitiveness of the company, PESTLE analysis, Porter's five forces model, financial analysis