Strategický management společnosti Makro Cash & Carry ČR s.r.o.
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Fišer, Michael
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of this thesis is a management theory and a strategy analysis of the following development of firm. The first chapter defines the analysis theory from the point of view of strategic management creation. In the practical part there processed a deep strategy analysis of the enterprise and on it´s basis there is demanded a relevant corporate strategy.
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Import 29/09/2010
Subject(s)
business strategy, retail, strategy analysis, internal and external firm environment analysis, SWOT analysis