Návrh strategického plánu rozvoje obce

Abstract

For the topic of the Bachelor thesis I chose Design of strategic plan for community development. The aim was to propose a plan development of the municipalities on the basis of citizens ' initiative and recommend outputs, which are based from executed research. In the introductory part are mentioned characteristics of the village Nové Sedlice. In the theoretical part is discussed the theory of marketing of towns and villages. In the practical part is specified the methodology of research, such as data collection, which was conducted a personal interviewing. Further analysis of the collected data, is followed by an evaluation of the results of marketing research. From this analysis are based proposals and recommendations on the improvement of the development plan of the village.