Analýza marketingové komunikace účetní firmy

Abstract

The bachelor thesis deals with the importance of marketing communication in an accounting firm for client acquisition and subsequent retention. It analyses the effectiveness of traditional and digital marketing channels in building a firm's reputation and trust. The goal is to find the most appropriate and successful tools for a firm to build and maintain a successful, competitive accounting firm. The thesis also considers feedback from existing clients in the form of questionnaire responses. Ultimately, it provides recommendations for optimizing marketing communications in an accounting firm in order to gain a competitive advantage in the current marketplace.