Návrh marketingové koncepce firmy pro komunikaci na sociálních sítích

Abstract

The aim of this study was to find out which content should Vento Bohemia company provide on its social media, specifically on Facebook and Instagram, to make their promotion of their products more efficient on selected social media or to build their brand awareness. This thesis is divided into a theoretical and empirical part. The theoretical part provides a general description of social media and marketing communication. The empirical part contains the analysis of the research´s results got using the questionnaire survey. The data were processed by IBM SPSS Statistics program. The thesis is concluded by suggestions and recommendations for Vento Bohemia spol. s.r.o. company which are derived from the data analysis.