Koncepce fotbalové akademie pro mládež do 19 let

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Baďurová, Katarína

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This thesis is focused on creating the concept of a football academy for the young under the age of 19. The main pillars of the academy are: educational process, training process and development of interpersonal relationship. The work is divided into theoretical and practical part. Theoretical part deals with defining of key terms necessary for understanding of entire thesis. Practical part analyzes the current state of football club and then focuses on the formation of football academy. I used these methods for gaining the information: individual dialogue, work with documents, macro environment analysis, micro environment analysis and SWOT analysis.

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Import 26/06/2013

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academy, football, concept, services, marketing, marketing mix, planning, sport, club

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