Analýza konkurence na trhu školicích středisek

Abstract

The subject of my bachelor work is The Competitive Analysis on the Market of Training Centres. Every company has to know it´s competition and the way to do that is to make a correct analysis of competition at the market the company operates on. The analysis of competition leads to identifying the competition in the right way, gaining information about what is offered at the area of prices, products, distribution and propagation of the product. The main objective of my bachelor work is to describe the market of training centres which fiction at the czech market, identify the biggest competitors of the TEMPO training and consulting Ltd. and to confront the level of services provided by the competitors. I hope my suggestions and recommendations can put the company up to the direction of new knowledge that will increase it´s competitiveness on the market of training centres.