Komparace fitness-center z hlediska nabízených služeb

Abstract

The thesis is aimed at fitness center comparison considering offered services. I compare two fitness centres according to offered services and do the SWOT analysis, questionnaire and interview with the owners of these two fitness centres in my thesis. The main objective of this thesis was to compare the fitness centres in terms of offered services and find out client´s interest in these services. I learnt how much are clients willing to spend and how important the price, recommendation from friends, advertisement, stuff qualification or accessibility are. Finally, I proposed the measures for improving performance of the fitness centres.