Komparace marketingu golfových klubů v Moravskoslezském kraji

Abstract

This bachelor thesis describes comparison of marketing of golf clubs in the Moravian – Silesian Region. The aim of this work was to find out satisfaction from the members of the golf clubs, which clubs offer, but even on the prices, which golf players pay, above all like quality of golf course, training areas, internet communication or golf club restaurant, the clubs were Beskydská – golfová a.s., Park golf club Mittal Ostrava, Prosper golf resort Čeladná a Golf club Ostrava. The work is divided into several parts. First comes introduction, then characterizes theoretical framework, then comes analyze of marketing of golf club, comparison marketing of golf clubs, final summery of results and conclusion of the work. The sources of information used in this thesis were primary and secondary sources. Primary data were obtained through questionnaires and secondary data directly from the clubs.