Vliv regionální značky na regionální rozvoj v regionu Poodří

Abstract

The target of the thesis is to find out whether and how much influence regional labeling the Association of Regional labels on the development of the region Odra river – Moravian Kravaře in the field of socio-economic as well as tourism. Influence is salso examined in time. Regional labeling evaluation was achieved by means of quantitative and qualitative research. Quantitative research was conducted through a questionnaire survey among the holders of the label Moravian Kravaře. The qualitative survey conducted as a direct interview with the coordinator labeling in the region. The research found that regional label contributes to regional development Odra river – Moravian Kravaře. As this is a developing region, the label is primarily a tool that co-creates the image of the region. Increasing the competitiveness of the region can be achieved by creating a tourist product into which they were included regional products and tourist attractions.