Sestavení modelu strategické analýzy konkurenčního prostředí v podmínkách personalistiky průmyslových firem

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Pospíšilová, Miluše

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The thesis is focused on drawing up a model of strategic analysis in terms of personnel of industrial enterprises. The theoretical part describes the general procedure for implementing strategic business analysis, strategic alternatives and general initial conditions for the establishment of strategic analysis model, which is devoted to partial analysis needed to build strategic business plan. In the practical part of the competitive environment is analyzed Manpower, Ltd. The aim of this thesis is to build a model of strategic analysis in terms of human resources and industrial companies followed by implementation of the Manpower Company, Ltd. model.

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Import 03/08/2012

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strategic analysis, PEST analysis of the competitive environment, strategic analysis groups key elements of analysis, SWOT analysis

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