Analýza spotřebitelského chování návštěvníků knihovny
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Authors
Kusýnová, Hana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of bachelor work is Consumer Behaviour Analysis of Library Visitors. Marketing research was made by structured questionaire in the form of personal interviews. The obtained data were analyzed using the first and second degree which led to recommendation and measure that Library of City Ostrava should take.
Description
Import 21/10/2013
Subject(s)
Library of City Ostrava, Marketing mix of library, Consumer behaviour, readers, visits, literature, services.