Nástroj pro analýzu a budování zpětných odkazů

Abstract

Introduction of the thesis describes the optimization of websites for search engines. This section primarily describes the process of link-building with description of areas and techniques for their publishing. Furthermore, algorithms of search engines Google and Seznam which affect the ranking of web pages are studied. The following chapter contains a description and comparison of existing tools for SEO analysis, focusing on the functions associated with link-building. This is a Collabim, SEO Tools, LinkAssistant, SEO SpyGlass and Web CEO. The main part of the text is focused on describing own tool to analyze link profile and support in link-building and a module for download auctions from Aukro. It contains a description of these two systems and process of their implementation. The conclusion summarizes the results obtained during application testing and evaluation of their benefits.