Návrh marketingového mixu kosmetického studia

Abstract

The aim of the bachelor´s thesis is to design effective marketing mix for cosmetic studio K&K make-up and style, which is situated in Opava. Marketing mix was designed according to environmental characteristics, in which cosmetic studio operate, and the analysis of results of quantitative research in the form of questioning. The reasearch was focused on requirements of potentional and existing customers and on the evaluating of marketing mix´s elements. The Bachelor´s thesis resulted in new design of marketing mix for the cosmetic studio.