Návrh marketingové komunikace pro firmu na trhu hygieny
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Piščák, Patrik
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis is targeted on proposal of marketing communication, which contains the strategic place of each thriving business. The theoretical part describes basic concepts of marketing communication. Practical part includes the questionnaire survey and analysis with a subsequent recommendation and improvements of company Resulex s.r.o.
Description
Import 26/06/2013
Subject(s)
marketing communication, communication mix, advertising, sales promotion, personal selling, marketing research, questionnaire survey