Hodnocení turistického potenciálu regionu Slovácko
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Pospíšilová, Michaela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of this thesis is evaluate the tourist potential of the Slovácko region and familiarize with a wide range of tourist attractivities. This thesis deals with theoretical approaches to these problems, identifes and characterizes the Slovácko region, analyzes the tourist attractions of this area. Tourist offer and potential of the Slovácko region is evaluated using a marketing research - questionnaires and interviews. From the data are set out strategies for developmet of tourism in this areal.
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Import 05/08/2014
Subject(s)
tourism, tourist potential, the Slovácko region, marketing research, the Bata Canal, the Lednice – Valtice area, folk traditions, viticulture