Analýza podpory prodeje v maloobchodním řetězci
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Adamusová, Zuzana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of my diploma work was to define how customers perceive various forms of sales promotion and define, which one are the most important. The main source of information was focus group which showed, that Tesco company should improve especially price reduction, loyalty program and contests.
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Import 11/07/2012
Subject(s)
sales promotion, customers, focus group, retail chain, price reduction, testing sample, loyalty program