Comparative Analysis of the Cultural and Business Practices of South Korea and Central European Countries

Abstract

Diploma thesis analyzes and compares business cultures of South Korea with chosen Central European countries. Analysis is based on two cross-cultural analytical models, such as Hofstede culture dimensions’ model and Hall’s cultural aspects’ model. A part of the analysis is collecting and processing of primary data through interviews. The result shows significant differences in South Korean and European business cultures followed by the recommendation for mutual understanding and acceptance of different business culture.