Analýza a komparace managementu vybraných fitness center
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Vysoká škola báňská - Technická univerzita Ostrava
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This bachelor thesis deals with the management of two fitness centers, which are FIT PARK and Quatro Fitness. The aim was to analyze and compare the management of selected fitness centers and evaluate the position of these companies in the market. The evaluation was based on Porter's analysis, SWOT analysis and a questionnaire survey. Finally, possible recommendations for both fitness centers have been suggested.
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management, manager, marketing, fitness, fitness center, sport