Založení vlastního podnikatelského subjektu

Abstract

My thesis deals with setting up a new business, in my case of CrossFit Arena, s. r. o. in such manner, that is would be useful in the future and that in the end I would be able to suggest or recommend some ways to improve the future enterpreneurship. In theoretical part of my thesis, I specify basic theoretical basis to explain terms, that the enterpreneurship is connected to. I go from explaining the basic terms, over forms of financing and theory of risk to specification of separate methods, that are used in the concept of Situation Analysis and are used in the practical part of my thesis. In practical part of my thesis, I introduce the business idea first, then I analyse the market based on macrobackground and microbackground methods using the PEST method and Porter´s five forces analysis. I continue with rendered business plan including financial plan in such manner, that it would be useful and usable in praxis. Practical part of my thesis is ending with a list of my suggestions and recommendations.