Marketingový mix spotřebitelského úvěru

Abstract

This diploma work deals with marketing mix of the chosen consumer credits. Concretely this diploma work analyzes loans intended for citizens that the GE Money Bank offers - Express Loan, Loan Provident, Easy Loan Cetelem and Consolidation of Loans. At first, in the main chapter I fixated on consumer credit and marketing mix from the common side and then I made marketing mix of above mentioned products. Finally, I completed the chapter with examples which evaluates individually every credit. In the conclusion of my work I evaluated the indebtedness of the Czech households and the following risks.