Analýza konkurence na trhu optimalizace fotovoltaických elektráren

Abstract

The subject of this bachelor’s thesis is the analysis of competition in the market of photovoltaic power plant cleaning services. The aim of the thesis is to evaluate and compare selected companies based on defined evaluation criteria and to identify the position of Saubersolar s.r.o. in relation to its competitors. The theoretical part defines the basic concepts related to competition and presents selected methods of competition analysis. Subsequently, the market and selected companies are characterized. The following part focuses on the methodology of the analysis, which is based on multi-criteria decision-making and uses the Weighted Sum Approach (WSA) method. The practical part is focused on the competition analysis itself. The results show that the price criterion, due to its weight, had a significant influence on the overall evaluation of the individual companies. Saubersolar s.r.o. ranked second among the evaluated companies, with only one competitor achieving a higher overall score. Based on the results, recommendations aimed at improving competitiveness are formulated.