Měření spokojenosti zákazníků aquaparku

Abstract

The aim of this thesis is to determine the satisfaction of the customers of Aquapark Vyškov with the individual services provided and to propose possible solutions that could improve these services. The first chapter of the thesis is an introduction. The second chapter describes the theory of measuring customer satisfaction and the third chapter characterizes the Vyškov Water Park. The fourth chapter contains the data collection methodology and the fifth chapter focuses on the analysis of the data collected through the questionnaire survey. In chapter six, suggestions and recommendations for the Vyškov Aquapark were made and chapter seven is the conclusion of the thesis.