Analýza konkurence servisní a opravárenské firmy

Abstract

The main goal of this bachelor´s work is to analyse competition of the company, map its market position and position of its three competitors and then compare these positions. Theoretical part consists of description of methods, that have been used and in the practical part there is the competitive analysis, which became the basis for creating suggestions and recommendations, which have been handed over to the management of the company.