Analýza vnímání marketingových strategií na vybraných sociálních sítích v módním průmyslu

Abstract

The thesis focuses the analysis of the perception of social media marketing strategies in the fashion world. The marketing research examines how brands use Facebook and Instagram to promote their products and what consumers reactions are. The thesis provides a theoretical background, describes the characteristics of the fashion industry, explains the data collection methodology, analyses the results obtained and offers suggestions for improving marketing activities. The aim is to provide a comprehensive view of the effectiveness of current marketing approaches and to suggest strategies leading to increased sales.