Analýza image ocelárenské společnosti

Abstract

Work deal with image analysis of metallurgical company. Main aim was find out, how general public living in Moravian-Silesian Region perceives the company ArcelorMittal Ostrava Inc. Whether inhabitants appreciate, in which fields of support (charitable projects, sponsorship, science and research, charity) the company involves oneself. Research included information about it, whether informants can visualize logo, his colours, slogan and how company judges according to concrete criterion. Further then retrieval suitable fields of support public useful investments which were preferred inhabitants of Moravian-Silesian Region. From groundwork gained on the basis research, was company recommended change advertisements in radios, to create TV commercials, possible visualizations of corporate logo, possible depression of investments to the environmental projects, focus on projects concerning education, science and research, creation of quarterly (magazine) and creation of company profile in Czech language on separate social networks.