Návrh marketingové komunikace společnosti s výživovými doplňky

Abstract

The diploma thesis was aimed at designing marketing communication plan for company with Nutritional Supplements. Three independent marketing researches preceded this plan. Determination the current position in terms of perception by existing customer was performed through electronic questionnaire. Recommendations were based on identified problems. The aim of second research was determining total awareness about this service and also potential clients interesting in this service. The results obtaining through qualitative research were taken into consideration in both quantitative researches. Based on the results these individual researches there was made thoughtful communication plan. This plan should provide a better promotion, raise awareness on target market and attract new clients.