Analýza konkurenční pozice provozovny masných výrobků
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Hrabovský, Marek
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of my bachelor thesis is an analysis of selected competing establishments engaged in the sale of meat and meat products in Studenka. Competition analysis was performed for the company Inpost Ltd. In the first part of this work is characterized Inpost Ltd. and theoretical basis of competition in services. The second part of work includes marketing research and linked methods together with the current form of the competitive position of the above mentioned companies. The last part focuses on proposals to strengthen the competitiveness of the company.
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Import 29/09/2010
Subject(s)
marketing, competition, competitive position, competitiveness, competition advantage, analysis, marketing research, servicess, butchery, meat products, meat, shop, business