Analýza cen na trhu zubních past

Abstract

This thesis deals with the price analysis of the toothpastes market. The aim of the thesis was to compare level of prices and prices index in terms of time, sales location and type of retail and to analyse price segments. In teoretical part, there are described producers of the toothpastes that were monitored, present state of the oral hygiene products market in the Czech republic. Teoretical part includes also descripcition of pricing bases, pricing policy, pricing strategy, index clasiffication. Practical part is focused on analysis of prices taken during the research that had form of observation in four different stores, that are placed in Nový Jičín, Kopřivnice and Ostrava. Conclusion and suggestion are based on observation results.