Analýza marketingového mixu hotelu

Abstract

This bachelor thesis deals with the Marketing Mix Analysis of the selected Hotel. The Hotel Sneženka has become the selected one, this hotel is operated on the market just a few years. The theoretical part is devoted to descripe the problems of marketing mix for services with a focus on tourism services. Another section is devoted to the characteristics Mountain Hotel Sněženka, a description of tourism in the location and description of the factors that affect tourism sites, hotel in which they operate. The practical part presents the results of the implemented marketing research on current marketing mix hotel. The aim of the work was based on the information obtained to evaluate the current marketing mix Mountain Hotel Sněženka on the basis of these assessments to design management recommendations to the hotel. Suggestions and recommendations in the final chapter, based on comparison of theoretical foundations, while hotel marketing mix and the results of research carried out.