Konkurencieschopnosť rodinného podniku v cestovnom ruchu

Abstract

For the thesis topic was chosen: Competitiveness of the family business in tourism. For this reason was selected a small family-run apartment. The apartment called Doma is located in a tourist area in the Upper Orava village called Vitanová. The main goal of this work is to examine customer satisfaction with hotel accommodation in the apartment Doma, another objective is to examine whether the apartments in the Orava region are competitive. The thesis is structured into four main sections, which are the theoretical part, characteristics of the enterprise, and the practical part of proposals and competitive solutions. To handle the theoretical part were drawn from several literary sources to identify basic concepts related to that topic. Another sub-heading is part of the methodological procedures for the analysis of the stated objectives. The second chapter of the thesis contains a description of the family business, the characteristics of the Orava region and tourism in Žilina. The practical part consists of examining customer satisfaction with services provided in the apartment, Porter model of competitive environment and analysis of strengths, weaknesses, opportunities and threats related to the accommodation facility.

Proposals to address the competitiveness of the last part of this thesis, where the basis of analysis proposed appropriate solutions. These solutions would improve or establish new services in the apartment, to attract more clients and thus came to the fore in the competition.