Evaluation of Financial Performance of Selected Company in Cosmetic Industry

Abstract

The goal of this bachelor thesis is to evalulate the financial situation of the Estée Lauder Companies, Inc during 2013 – 2017 period. Financial analysis is based on accounting and statement data and other relevant information, using a series of specialized analytical techniques and methods, an economic management activity that analyses and evaluates the past and present financial activities, investment activities, operating activities, distribution activities, profitability, operating capacity, debt-paying capacity and growth capacity of enterprises and other economic organizations. It is for the investors, creditors, operators and other organizations or individuals concerned about the enterprise to understand the enterprise's past, evaluate the enterprise's current situation, predict the enterprise's future to make the correct decision-making to provide accurate information or basis.