Návrh marketingové komunikace společnosti na trhu s přírodním kamenem

Abstract

The aim of this thesis was to analyse current marketing communications liability company BEVA TRADE s.r.o., which works on a market with natural stone. In the first part charakteristic of company BEVA TRADE s.r.o. (together with its enviroment) and theoretical basis of marketing communications are presented. The second part includes practical marketing research and analysis of results. The last part is focused on innovation proposals existing marketing communications.