Návrh strategie cestovního ruchu města

Abstract

The aim was to determine the visitors structure of Štramberk city, their motives for the visit and satisfaction. Then propose next steps and opportunities to attract more visitors to the city to increase income from tourism. The aim was achieved through an evaluation of survey questions. From the results was compiled profile of the typical visitor , followed with the suggestions and recommendations. Work consists of an introduction, five chapters and conclusion. This thesis will serve as the base to city Štramberk for tourism development on its territory.