Analýza a komparace vybraných lyžařských areálů z hlediska marketingu

Abstract

This thesis is focused on analysis and comparison of two ski resorts in Moravian-Silesian Beskydy. An analysis of current status of selected ski resorts is done. Next chapters are focused on SWOT analysis and questionnaire survey of mountain visitors. Another part of this thesis compares the offer of ski services in the areas, their parameters and prices for ski passes. The goal of this work is to propose recommendations for effective use of the complexes for the all year and to increase their attractiveness.