Návrh marketingové komunikace autoservisu

Abstract

The target of these graduation theses is to propose how to effected the existing marketing communication for the Jan Kohut service station. The main purpose is to find out deficiencies in the area of the marketing communication and then to propose suitable tools of the marketing communication. As a method of the marketing research for getting the primary source of information I chose the questioning. From 160 filled question-forms I made a marketing research. On the basis of this marketing research I have proposed the recommendation to the Jan Kohut service station how to effected marketing communication.