Návrh marketingové komunikace kuchyňského studia

Abstract

This bachelor thesis describes the design of marketing communications for Bartschová kitchen studio. The aim of this work was to analyze the existing approach of the firm towards marketing communications and its impact on customers, based on which I proposed a new formulation of the communication mix and its application in marketing communications of the firm. The work is divided into several parts. First characterizes the firm: Bartschová kitchen studio. The following part outlines the theoretical framework of marketing communications. The sources of information used in this thesis were primary and secondary sources. Primary data were obtained through questionnaires and secondary data from accounting and other internal sources. This data was analyzed and subsequently used to design a new marketing communications stragedy.