Pivní turistika v České republice z pohledu geoturisty

Abstract

Beer tourism is a form of tourism that involves visiting breweries, beer festivals and other beer-related attractions. The aim of this bachelor thesis is to analyse beer tourism in the Czech Republic from the perspective of a geotourist, i.e. a person who is interested in geographical aspects of travel. The thesis focuses on the characteristics of beer destinations, preferences of beer tourists, the impact of beer tourism on regional development and sustainability. The thesis uses quantitative and qualitative research methods such as beer analyses, compositional analyses of selected beers, product price comparisons and case studies of selected beer locations.