Marketingový výzkum spokojenosti zákazníků vybraného podniku

Abstract

This diploma thesis focuses on the measurement of customer satisfaction of the company selling fittings, gates, building materials and advertising. This work provides basic information on how to measure satisfaction. Here is the company itself. The main part of this diploma thesis is analysis of customer satisfaction measurement. A questionnaire is produced, which is printed and handed over to the company in person. Employees of the company are asked to fill out the questionnaire. Subsequently, the data is evaluated and recommendations are proposed to improve employee satisfaction with this company.