Financial Situation Assessment of the P&G Company

Abstract

The bachelor thesis is mainly about the financial analysis of P&G company. P&G(Procter&Gamble) is the one of the world's largest daily consumer company. It was built in 1837 in America. Until now, it has more than 300 brands operated products sell well in more than 160 countries and regions, including fabric and Home Furnishing care, beauty salon, baby and family care, health care, food and beverage etc. The goal of bachelor thesis is the financial analysis of P&G company by applying selected methods to assess the past and current financial situation. We use the common-size analysis, financial ratio and pyramidal decomposition as the main methods. The bachelor thesis is including six chapters: The second chapter is the description of the methods that we will use in financial analysis, which provide the knowledge for chapter four. The third chapter is introduction of financial situation of P&G company. It including the history of the company and the special marketing strategy that why this company can get success. The fourth and fifth chapter is the financial analysis of P&G company, which are the most important part of the whole bachelor thesis. This part is focused on the common-size analysis, financial ratios analysis, pyramidal decomposition and influence quantification by the history data during 2008 to 2012 from the company’s annual report. Finally, in chapter six, we make a conclusion with all of the data and analysis.

The bachelor thesis is mainly about the financial analysis of P&G company. P&G(Procter&Gamble) is the one of the world's largest daily consumer company. It was built in 1837 in America. Until now, it has more than 300 brands operated products sell well in more than 160 countries and regions, including fabric and Home Furnishing care, beauty salon, baby and family care, health care, food and beverage etc. The goal of bachelor thesis is the financial analysis of P&G company by applying selected methods to assess the past and current financial situation. We use the common-size analysis, financial ratio and pyramidal decomposition as the main methods. The bachelor thesis is including six chapters: The second chapter is the description of the methods that we will use in financial analysis, which provide the knowledge for chapter four. The third chapter is introduction of financial situation of P&G company. It including the history of the company and the special marketing strategy that why this company can get success. The fourth and fifth chapter is the financial analysis of P&G company, which are the most important part of the whole bachelor thesis. This part is focused on the common-size analysis, financial ratios analysis, pyramidal decomposition and influence quantification by the history data during 2008 to 2012 from the company’s annual report. Finally, in chapter six, we make a conclusion with all of the data and analysis.