Návrh marketingové komunikace pro poskytovatele internetu

Abstract

Title: Marketing Communication Design for the Internet Provider. Objectives: The objective of this thesis is to mix the best design of communication tools and new ways of communication, through which the communication objectives of the company, can be fulfilled. Methods: This study will implement analysis of internal and external documents, also SWOT analysis for an overview of strengths, weaknesses, opportunities and threats and competitive analysis. Results: The result of this thesis will create new intensive marketing communications strategy for Internethome, s.r.o. The solution covers all previously used tools of communication mix and extend it for another.