Návrh firemní identity prodejce osobních automobilů

Abstract

The aim of this diploma thesis is to propose visual style of the company BONO car Ltd. The theoretical part is concentrated on communication generally, Corporate Identity and its parts, like philosophy of association, Corporate Design, Corporate Communications, Corporate Culture, product of association and Corporate Image. In the practical part were performed two researches focused on proposals of current corporate identity changes. Finally was proposing the Graphical Manual for car dealer. The graphical manual detail defines usage of the sign and integrated visual style of the company.