Analýza potenciálu trhu pro elektronické sporty v ČR

Abstract

The Bachelor thesis focuses on the analyse of the market potential of electronic sports in the Czech republic. Furthermore, this thesis is focused on the marketing mix and the vision of an esport product. The theory of the marketing mix, the target group, the market analysis and the market segmentation are processed within the first part of the thesis. The measurement of the market potential, the marketing mix and the model of an esport represent the output of this thesis.