Analýza uplatňování společenské odpovědnosti ve vybraném obchodním závodě
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal from this work was analyzing the exist activities of socially responsible behavior CSR in the company Severomoravské vodovody a kanalizace Ostrava a. s. and proposal for new activities. To determine the satisfaction of employees had been applied a questionnaire survey in the company. Also was ask to perform an interview with general manager, in which was investigate the view of the company’s management to their social responsibility. For the analysis the company was also drawn from the company’s internal resources, for example to results in a questionnaire survey between customers SmVaK Ostrava a. s., which had made an external specialist enterprise. On the basis of the analysis was find, that SmVaK Ostrava a. s. works responsible and currently continues with previous activities established from CSR area. The results of the work are two suggestions proceed from the company’s survey. The first suggestion is focused on the purchase of tablets for workers, which could improve orientation in area and faster mutual communication. The other suggestion is implementing of training for technical-economic workers in software areas of computer technology, which is expected effective teamwork on various projects.
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Import 02/11/2016
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Corporate Social Responsibility, stakeholders, SWOT analysis, questionnaire