Analýza online komunikace nákupních center
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Vysoká škola báňská - Technická univerzita Ostrava
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The present thesis deals with online marketing communications of shopping centres.The aim of the thesis is to analyse the utilization of online communication tools of particular shopping centres and subsequently compare the results with the shopping centre Forum Nová Karolina. The methodology is based on observation and a questionnaire survey. The analysed data is used as a source for suggestions and recommendations with the goal of improving the competitive ability of the shopping centre.
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shopping centre, Nová Karolina, social networks, Internet marketing, online marketing, observation