Turistické atraktivity mikroregionu Odersko

Abstract

This bachelor thesis is focused on the introducing of the tourist attractions of the Odersko microregion and its each villages to the reader. In the first parts of the project tourism and its sorting is characterized. I am further introducing the Czech Tourism agency, A.T.I.C. (association of tourist information centers) and their common project, Mystery shopping. The theoretical part characterizes villages of microregion and their attractions closer. The practical part contains the SWOT analysis of the examined area, which means rating of strengths, weaknesses and opportunities and threats. Aim of my thesis is to create the integrated inventory of important tourist places and to find out by using the SWOT analysis, why not so many tourists is visiting the microregion.