Návrh marketingové komunikace gymnázia

Abstract

The aim of my diploma thesis are proposals for improvement of marketing communication. This thesis is worked out in conditions of grammar school – Gymnasium Nicholas Copernicus. In the first part, there are prepared a theoretical base for marketing communication and there is described the grammar school, which is as mentioned above. In the second practical part, there are described methods of marketing research, the results of this research and analysis of present position. In the last part, there are created proposals for improvement of marketing communication.